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No. 01 / Updated May 2026

How to apply

The twelve-slide deck, walked through. What we look for at each stage. The timeline you should expect. Written so you can fill in the deck in the same sitting you read this.

7 sections8 min readFor founders considering Originn
Section 01 / 07

Before you apply

This page is the canonical reference for what Originn asks for, why, and how the review actually runs.

Originn is open to any startup with a working product or a clear, demonstrable path to one. The application takes about fifteen minutes if you have the basics on hand. The deck is short by design, every slide is answerable at any stage, whether you are pre-MVP, mid-build, or already shipping.

You should apply if

  • You have a working prototype, a recorded demo, or a piece of software people can use
  • You can name a real problem and a real customer for it
  • You have at least one founder dedicated full-time
  • You can verify your legal entity, or are willing to register one before going live

You should wait if

  • You have an idea but nothing built, not even a prototype
  • You cannot name a single user, design partner, or interested customer
  • You are still in stealth and unwilling to share what you are working on with verifiers
Section 02 / 07

What to prepare

Have these ready before you start the application. Nothing here is fancy, plain text and a few links are fine. If a question does not apply at your stage, say so plainly; we do not penalise an honest "not yet".

Identity and entity

  • Venture name and an eight-word tagline
  • Founder names, roles, and one-line credentials each
  • Incorporation status (registered, in progress, or not yet)
  • Institute or affiliation, where applicable
  • A contact email you check regularly

Classification

  • Stage, idea, MVP, or scaling
  • Sector, Hardware & IoT, SaaS, DeepTech & AI, FinTech, HealthTech, EdTech, ClimateTech, Consumer, or Other
  • Target market, B2B, B2C, B2B2C, Enterprise, or Government
  • Geography you serve today

Substance

  • A demo link, screenshots, or a one-minute video of the product working
  • Any traction signals you have, customers, pilots, interviews, waitlist, awards, grants
  • A short list of competitors or alternatives, and how you differ
  • A working answer for how the venture makes money
Section 03 / 07

The twelve-slide deck, walked through

Every applicant submits the same twelve-slide template. Ten are mandatory; two are optional. Each slide can be answered at any stage of company-building, idea, MVP, or growth.

  1. Mandatory

    About your venture

    The basics. Venture name, eight-word tagline, founders, contact email. Pick your stage, sector, target market, and geography.

  2. Mandatory

    The Problem

    What problem are you solving, and for whom? Plain words are enough, no frameworks needed.

  3. Mandatory

    Your Solution

    What are you building to solve that problem? Words alone are fine. A sketch, screenshot, or diagram helps.

  4. Mandatory

    Why Now

    What's changed recently that makes this the right time to build this? Observation beats forecast.

  5. Mandatory

    Your Market

    Who is your customer, and roughly how many of them are there? Formal market sizing is not required.

  6. Mandatory

    Your Product & Technology

    How does it work? Explain in your own words. Mention anything special about how it is built.

  7. Mandatory

    How You will Make Money

    How will the venture make money? A working idea is enough. "Still figuring it out" is also fine.

  8. Mandatory

    Traction or Early Signals

    Customers, pilots, interviews, surveys, waitlist, expert support, awards, or grants. Any signal works.

  9. Mandatory

    Your Competition

    Who else is doing something similar, and what makes you different? 'People doing nothing' counts.

  10. Mandatory

    Your Team

    Who is building this? Name, role, credential. Why is this team the right one for this problem?

  11. Optional

    Incubation & Backing

    Skip if you are not incubated or grant-backed. Otherwise share incubator, grants, and equity given up.

  12. Optional

    Your Funding Ask

    Skip if you are not raising. Otherwise tell us how much, what for, and what you will achieve with it.

Section 04 / 07

How verification actually works

Every application is read by a human reviewer, supported by Originn AI, our internal evaluation system.

When your deck arrives, Originn AI takes the first pass. It looks at your application across a set of evaluation axes and surfaces signals worth a closer look, both positive and negative. None of this replaces the human reviewer who reads every application end-to-end.

Five things the system reads for

  • Clarity and coherence, does the deck answer the questions, with internal consistency between slides
  • Problem and market plausibility, does the problem exist for the customer you name, with evidence to back it
  • Founder–problem fit, does the team have the credential, domain experience, or stake to be the ones to solve it
  • Differentiation and why-now, is there a real wedge that did not exist three years ago, and a real reason no one else has taken it
  • Technical feasibility, does the architecture and approach hold up, and does the build complexity match the team and timeline

What a human reviewer does

A reviewer reads your deck end-to-end, looks at the signals Originn AI surfaced, and forms an independent view. Where the system and the reviewer disagree, the reviewer wins, the AI is a research assistant, not a gatekeeper. We do not auto-reject on a score, and we do not auto-approve on one either.

Why we keep the methodology private

We share the dimensions we look at, the signals we value, and the disqualifiers that stop an application, see our Evaluation Criteria page for the full list. We do not share exact weights, internal scoring math, or the specific model and parameter configuration. That methodology is what makes the system useful to every founder on the Platform; publishing it would make it easier to game and worse for everyone.

Section 05 / 07

Timeline and what happens next

Day 0, You submit

Your deck lands in the application queue. You get a confirmation email with a tracking link. Originn AI starts its first pass within the hour.

Days 1 to 3, First review

A human reviewer reads your deck end-to-end and works through the signals the system flagged. For most applications, this is where the outcome decision is made.

Days 4 to 7, Decision

You hear back inside seven business days. The outcome is one of three: approved (you move to onboarding), needs changes (we tell you specifically what to address; resubmit when ready), or declined (we tell you the specific reason and whether to reapply).

If we need more from you

Where a reviewer wants additional evidence, a longer demo, a customer reference, a clarification on an entity question, you have ten business days to respond. Longer delays move your application to a holding state but do not penalise it once you do respond.

Section 06 / 07

Common reasons applications stall

Most stalled applications fall into one of a handful of patterns. Knowing them up front saves a round.

The patterns

  • No verifiable product, the deck describes a vision but there is nothing reviewers can see working
  • Mismatched stage and ask, the team labels itself "scaling" but the substance reads "idea"
  • Founder-problem fit unclear, the team is technically capable but has no credential, experience, or stake in the wedge they have picked
  • Competition slide claims 'no one else is doing this', almost always a tell that the problem is not well-understood
  • Why-now is generic, "AI is hot" is not a why-now; an observation about a specific behaviour, regulation, or capability that became possible recently is
  • Entity inconsistencies, the founder list on the deck does not match the entity registration, or the registered name and the venture name conflict without explanation

The way out

None of these are automatic rejections. Each is a flag that a reviewer will probe, the difference between approved and needs-changes is usually whether the answer holds up under that probe.

Section 07 / 07

After you are verified

Approval moves you into onboarding. Your public profile goes live within twenty-four hours; you complete a short founder dashboard setup; and you decide which Originn features to switch on first.

What unlocks

  • A verified public profile, the Originn page backers, candidates, and partners see
  • Polls, updates, and Q&A, the engagement surface for your community
  • Hiring and collaboration, post roles, get structured proposals, work with co-builders and researchers
  • Pre-order campaigns, when you are ready to ship, raise working capital from your first customers without giving up equity
  • Founder dashboard, the operations layer that sits underneath everything else

What to do next

Read the Founder Guide for practical operating guidance, the Founder Agreement for the obligations side of the relationship, and the FAQ for everything in between. The application is the front door; the Platform is what you do with what is inside.

Continue readingNo. 02 of 03

Next what we look for

The five dimensions every application is evaluated on, the positive signals that move us, and what we deliberately do not weight.